My job title explained by Advertising Age:
‘Chief Listeners’ Use Technology to Track, Sort Company Mentions
Relatively New Role Is Becoming More Commonplace in Major Marketing Companies
by Irina Slutsky
Published: August 30, 2010
“[...] the CLO’s job is one of “broad listening” – as Dell has such a deep penetration globally in so many different markets.
“Our chief listener is critical to making sure the right people in the organization are aware of what the conversations on the web are saying about us, so that relevant people in the business can connect with customers,”
Unlike many social-media jobs, this position is very inward-facing. She’s listening to Dell customers and consumers and giving all the intel to her Dell colleagues internally.
[...] ”Dell has been listening for four years and created a position called ‘Listening Czar’ two years ago.
[...] said their companies were driving innovation through customer feedback. [...]“
Tagged: b2b, conversation enablement, knowledge management, lead generation, media, metrics, ROI, Sales 2.0, sales enablement, sales+marketing, social, social selling
